HEALTH FAIRS & TRADE SHOWS
Exhibiting Juice Plus+ at a Fair or Show is not the main way to build this business, but for
the right person they can be very useful. So, Trade Shows are NOT for Everyone, but...
Elizabeth Tasis found NSA at a trade show many years ago. She
now has a 7 figure income with NSA. The last show they did they
got 31 customers, 4 distributors and 1 doctor.
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You will have less than 2 minutes to make an impression.
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Qualify the lead. Does this person qualify to get my CD/DVD?
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Registration sheet (3) on clip boards. This is the most
important thing you have on the table. Be sure to check that the
name, phone # and email are legible. Offer a free product drawing as an incentive.
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Take notes about the person and what you gave them: CD/DVD, brochure, sample etc.
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"Sell" the CD/DVD, not Juice Plus+!
USEFUL DOCUMENTS
 WHAT IS A TRADE SHOW?
Trade Show Checklist
Handout
Research Summary Sign
Free JP for Kids Sign
JP Complete Smoothie Sign
Registration Single Form
Order Form
JP Capsule Free 5 Day Supply Labels
JP Complete Sample Labels
How to follow up after an event
Followup Email
Children's Health Study Followup Email
WHAT TO
HAVE AT YOUR BOOTH
Colorful fruit and veggie
tablecloth. The more colorful your booth, the better.
You want it to attract attention, so others will come over to see what you are up to.
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Exhibiting Juice Plus+ at Costco
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Table Cloth – Fruit
and vegetable table cloth. The more colorful you can make the
booth the better.
A basket of fresh, raw fruits and vegetables. This
is optional. Go ahead and buy all of the ones that you can find that are in Juice Plus+. Weigh them
before you leave the store and get the total cost of them. That way you can say, “Here are the fruits and
vegetables that I found in JP+ at the store yesterday. The others are out of season, but we are still
getting them raw every day in JP+. Also, the f/v in this basket weighed 12 pounds and cost me $15.
That’s about a 2-day supply of JP+ and it’s only $1.40 a day. Also, these are vine ripened, unlike the ones
that I bought at the store. They have to pick them so early to be able to get them to the stores before they
ripen”. Put this in your own words, but you get the idea. It’s a great visual comparison. Have
the capsules in the orange capsule holder next to the basket. Show the simplicity of taking them vs. eating
all of those fruits and vegetables. Plus, I always tell people about the variety. “There is no way
that I would eat 17 different f/v every day. I don’t like all of them plus I would be chewing all day long!”
I tell them that I eat my favorites, like most people do or I cook them so most of the nutrition is destroyed.
I make it a point to say, “We are not saying don't eat fruits and vegetables. Keep eating as many as you
can. JP+ is a great way to add more to your diet and a variety each day. We all know the importance of
eating a lot of them. It’s just hard to do on a consistent basis”. Bring a spray water bottle
to keep your fruits and veggies looking good and fresh.
Place mats —they show everything that is in JP+
On-The-Go books (large) - have several that you can use to show people.
along with the “Conclusion”
board—on the research. A good one to have on hand to show (not necessarily on the table) is the
apple board. That’s great when someone says, “I take a
multi-vitamin”. You can say, “These are 400 of the 10,000 vitamins that are found in an apple. In JP+,
you are getting tens of thousands of vitamins every single day. It is a whole-food supplement”. This
is another great visual.
Juice Plus+ Banner. You can order one from
Promo Plus for or borrow it from someone. This
is great to have if you have an area where you can display it elevated behind you or to the side of your table.
Handouts.
Here's a useful handout. It’s much cheaper than
using brochures and you do not need to use your business cards either.
Be sure to include your name, phone number, e-mail, your website address. Point these out when you give them
the sheet so they can get additional information. I like to use 24-pound paper. Brochures work well
too, but be sure to put your contact info. label on each one.
Orange JP+ capsule holders filled with capsules—8 of each per container. Give them to those who
decide to become a preferred customer that day. Tell them to take 1 of each daily until their order comes
in.
Soft Chew samples in baggies. Have plenty to give away. Put your sticker with your name and
contact info on each baggie. Use the very small baggies. Get with me if you don’t know how to get
them. Put 1 of each soft chew in each baggie. Give those to people you talk to about the Children’s Research
study, for adults who can’t swallow or children who don’t like soft chews.
Fruit and veggie
balloons. These are really cute and another attention getter.
Most grocery stores can order them for you. They have faces and personality. Even colorful solid balloons
would work if you can’t find the ones I’m talking about.
Fruit and veggie
beanies. I sent out a recent e-mail on this to order.
These are not a necessity. Just another way to add personality to your table.
Empty capsule and soft chew boxes. Also, empty capsule bottles
and soft chew jars. Use them for stacking and making a nice
display. Have a few capsules so people can see what they look like.
Sign advertising your incentive like “FREE first week of Juice Plus+ in a travel container when you become a
Preferred Customer today”. I’ve given away the JP+ water bottles along with the first week as well.
This is up to you. Try to get as many as possible to become a customer right on the spot. The more you
can get to do this, the better!
Have a few
CDs and brochures and distributor info (application, VF brochure)
under the table to give on an “as needed” basis. Give CDs and/or brochures to those who become a customer
or who are very interested in JP+. Be sure to get their information so you can call them back (sign-in
sheet).
Preferred Customer Order Forms on clipboards.
Pens—have plenty. You can order Juice Plus+ ones through Promo Plus+ if you want.
Under the table in box (Don’t
clutter the table):
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Easy Order Forms on clip
boards
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Science brochure, Recipe for
Better Health, Guide to Better Health, Children Health Study forms
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Soft Chew
Samples bags with business card stapled to them
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Everything must have name, phone# and email/web
address.
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Flyer for next local event
2 Clear 8x10 stand-up picture frames
File Folder to organize your leads
WHAT TO DO
Don't sit, stand and move out in front of your booth or table to greet people.
Invite people to come over - SMILE and say "Hi! Did you
know you can get fruits and veggies in a capsule?!"; "Did you get your
9 today?!"; "Have you ever heard of Juice Plus+?"; "You look like
someone who's interested in health and fitness!" (only if they do!)
Answer questions briefly, then ask a question to get them talking - don't talk too much!
Always look the person in the eye. If they ask a lot of
questions and are interested, ask: “Would you like to order
now? I can arrange for delivery right now.” or "I'd love you to try Juice Plus+ to see what it could do
for you!"
Smile, be friendly and outgoing. Be someone that others want to meet.
Stand up by your booth, and move out into the aisle when there's
no-one at your booth. Do not sit down when there are people passing by. Have 2 chairs, though, so you
can sit down with your new preferred customer while you fill out the paperwork. Build trust and rapport. Be
someone that others want to refer their friends and family to. Have fun, use humor (if you
have it!) - laugh together, it breaks the ice quickly.
Some people give a CD to everyone who
registers for a “Free CD”. Then follow up on those. This is up to you as well. I’ve
tried it both ways and still am not sure of my decision on this. We don't!
The key to a successful show is FOLLOW
UP. Be sure to have a sign-in sheet
on a clipboard or on the table for them to fill out [simply ask them: "please sign in" - and they do!], so
you have a way of contacting them after the show. 2 or 3 clipboards would be good. Write next to
their information what you gave them and anything that you talked about. This will make it much easier when
you call to follow up with them.
Very important….schedule on your calendar before the show, the day or days that you will
follow up with your leads from the show. Without taking the
time to follow up, then you have basically wasted your time and money for doing the show (I am speaking from
personal experience here—believe me).
Have
2 people at your booth. Makes it more fun and is nice if you need to leave the booth for a
minute. It’s also good to have one person to go the other booths to network with them.
Do not play a DVD. It’s too
distracting.
Wear a
name tag. Make one if one is not provided.
Attitude—bring in a good one! Go into it with a goal of how many preferred customers you
want to sign up that day. Remember that you have something that everyone needs. Don’t worry about the ones
who don’t realize it or see the benefit of it. There are plenty
of people who ARE interested. Remember that the company gets 15,000 new preferred customers every single
month. Remember why you are taking it. Share from your heart. Have FUN with it!! Know
before it even starts that something good is going to happen!! See it, believe it and be positive!!
Network with the people at the other booths, they are often your best prospects.
WHAT TO SAY
Here are great tips from experts. Make them work for you.
It is very important to not just go and talk to 40 people but to try to get a small amount of people like 10
people to get on the product right there. That’s where I give a capsule holder with the product for a week’s time
if they sign up as a customer. Tell them this is a $10.00 gift if you sign up today.
What do you say to somebody when they ask, "What is Juice Plus?"
I always say, "It is 17 fruits and vegetables in a capsule. Have you heard of it? Or what do you know about it?"
Create dialogue with them. I ask 3 questions:
1. If we were standing here together 3 years from now what would have to have happen in your health picture for
you to be happy with your progress?
2. What are the obstacles to that progress happening?
3. What opportunities and strengths do you have to make that happen?
If you get them talking and get their barriers down, then you can find out how Juice Plus+ fits into what they
want their life to look like in three years and you can tag on to that.
You need to be a question master. Ask some questions back.
They are going to tell you their needs and what their wants are and it gets them more interested talking.
What do you say when someone asks, "What is Juice Plus and what can it do for me?" The first thing I always do
is I ask them a question.
Do you understand the importance of fruits and vegetables and what they can do to impact your health?
(Then you will know right away if the person is some what educated and even interested)
Then I will say do you understand that they can actually help prevent disease? And if they say YES...
Then I will say let me tell you what JUICE PLUS+ is. Juice Plus is basic nutrition.
It’s 17 raw fruits, vegetables and grains that have been put into capsule form.
How much easier can it get? All of us are looking for a solution because we know we don’t eat right and Juice
PLUS+ is that solution. Would you like some more information? Start off with this and if they understand the
importance, then I think that they are open to a discussion.
The elevator statement which is basically "How do you deliver the message as to what Juice Plus is in the
amount of time it takes to ride an elevator up or down. And by the way I do agree that’s a critical thing to be
able to do especially at a health fair is to capture somebody’s interest and to qualify them to determine whether
or not it’s a value for you to go ahead and talk with them.
First of all what I would say is just something as simple as if someone would ask me what is Juice Plus?
"It is the easiest way that I know to get a lot of fruits and vegetables everyday."
And I stop talking .... usually they will say how do you do that?
I just say that it is fruits and vegetables in a capsule or in soft chews for kids.
Always follow with, "Do you know that you are supposed to eat 5-9 servings of fruits and vegetables everyday?
And their response is almost always YES.
Do you find that you are able to do it?
And most of the time it is almost always NO, but sometimes they will say that, "Yes I eat pretty well".
When they start down the path that "I eat pretty well and my kids don’t eat a lot of junk and so on and so forth"
I just say well I have found that this an easy way to insure that I get it everyday, but if that is something that
isn’t of interest to you that’s fine and MOVE ON because if they start to deliver the objection right up front you
don’t have time to talk to them. If you have longer to talk with someone, you can approach it different.
HOW TO FOLLOW UP
The Fortune is in the Follow-up! Here are two emails you can send to those whose email addresses you
acquired:
General email
Children's Health Study email
Be sure to call as well as email.
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