Sharing Your Story
Did you
realize that first impressions count? Did you know that we
only have a few seconds to make a lasting impression? That's
true of us, and it's true of Juice Plus+ ... so what we say
first to someone about Juice Plus+ really matters.
How often have you responded to the question: "What is Juice
Plus+?" with something like: "Well, it's 17 fruits and
vegetables in a capsule". Not very exciting, it'll hardly grab
their attention and make them want to know more!
How often have we been equally unconvincing when answering the other
common question: "What do you do?" We usually say something
like: "I represent a company that found a way to put 17 fruits
and vegetables into a capsule ... it's called Juice Plus+ have you
heard of it?"
For years we've done this. We've actually trained everyone to
be pretty boring: "Watch the person's face, you'll see one of 3
reactions - the blank look, the skeptical frown or wide-eyed
excitement."
While that is true about the reaction, we now realize (thanks to
Rachel Harries, NMD, in Dallas, TX) that our response is boring and
we're missing a great opportunity.
We should be responding by sharing our story!
Answering their question will be part of the story.
Our primary goal, every day, is to share our story as often
as possible.
But that's only true if we share our story in 30-45 seconds
... and then wait for the reaction (there are only 3 - see above).
We now realize that if we tell our story well, we'll have a lot more
of the 'wide-eyed excitement' or at least the 'skeptical
frown' reaction - both are equally good; just beware the 'blank
look' (they probably have zero interest!)
So your story is the best answer to both questions - but it needs to
be great. And it will be great if you've taken the trouble to write
it down, refine it, shorten it and make sure it covers the head
and the heart reasons why we love Juice Plus+. See 'Sharing
Your Story' in the
Owner's
Manual; you will learn there
the importance of both your Product Story and your Business Story.
We suggest you sit down with someone (eg. your sponsor) and tell
them the long version of your story; use the HEART approach below.
They take notes and then you both work on bringing out the most
important points in the right order, with the right emphasis ... all
in your own words, with tremendous enthusiasm.
Armed with your story(s), share them every day, at every
opportunity, with everyone you meet, and you will be
successful. Ask your friends and family if you can practice on them!
Continue to refine your story as you go. Remember - keep it short
and full of heart.
One last thought - it doesn't have to sound 'impressive'. We love
what Jane Dias's young son tells his friends and their parents about what
his Mom does: "She helps people get healthy with fruits and
veggies!"
The Heart
of Your Product Story
 As we've been working with many of
you to craft a powerful product story, we've often commented: "the
story is good, but it lacks passion - or heart". Your story must be
told from your heart, because effective stories communicate heart to
heart, not head to head.
Rachel Harries, NMD uses an acronym that really helps you get to the
HEART of your story.
The acronym H.E.A.R.T stands for: Heard; Everyone;
Always; Ready; Thankful.
It makes the opening of your story simple and easy to remember. For
example:
"I first Heard about Juice Plus+ from ..... Everyone
needs more fruits and vegetables ..... I've Always tried to
eat well but ..... I decided I was Ready to get started on
Juice Plus+ ..... I'm so Thankful I did because .....
The T for Thankful is the bridge to your testimonial - what
you've seen since you (and/or your family) have been taking Juice
Plus+. If you've seen no results, you can be "Thankful" that the
research promises that good things are happening even when you don't
feel anything.
You might want to add "Wow!"
or "Oh my gosh!" to the beginning to give it that feeling of
passion.
Then always finish with a question, eg "Would you be open for more
information? or Would you be interested in listening to a CD or
watching a video online?"
Our stories below will give you an idea of how HEART can really help
you craft and deliver a powerful story with the right kind of impact
on the listener.
Let "20 seconds of boldness" open the door, then you use H.E.A.R.T.
to start your story, the rest is easy.
Mick's Product
Story
Juice Plus+?! Wow!
When I first
HEARD about Juice Plus+ in 1993, I thought "EVERYONE needs
this!" I was a serious marathon runner and soccer player looking for
nutritional help; I badly needed more fruits and vegetables in my
diet, especially those greens. I had ALWAYS hated
spinach and everything else green!
So I was
READY to
get started and I'm so THANKFUL I did:
... after 3-4 months I noticed
improved energy, stamina, and recovery time. Then I had incredible
results in 2 marathons that I ran 6 weeks apart, and my quick
recovery after them - I knew it was
Juice Plus+!
Over the years my problems with allergies, colds, chest infections
and asthma have improved dramatically. Most of my life I was on
antibiotics 3-4 times a year and I've needed them only 3-4 times in
15 years!
Even my taste buds have changed - now I love spinach and other
greens, and I'm no longer addicted to chocolate, ice cream and
steaks!
My family and I will always take Juice Plus+, and now there's so
much published research on Juice Plus+ we have even more reason to
take it, and to tell other people about it.
Would you be interested in more
information?
Jenny's Product Story
Juice Plus+? Oh my gosh!
When I first HEARD about Juice Plus+ 15 years ago, I
was so skeptical I refused to take it. I mean, how could they
possibly get 17 fruits and vegetables into those little gelcaps?
Ridiculous!
But a few months later I took a closer look at it and, when I
realized that it really was simply fruits and vegetables, I decided
that it did make sense and that EVERYONE needed it.
As a family, we had ALWAYS tried to eat well but it's
not easy. So I was READY to get started and I'm so
THANKFUL I did. I had a history of polyps
on my colon and was told I was a high risk for colon cancer.
Research suggests that a diet rich in raw fruits and vegetables, and
high in fiber, reduces that risk significantly.
I haven't missed a single day of taking Juice Plus+ in 15 years. At
60, I take no medications, I have loads of energy, and I feel great!
I have a fabulous CD here if you're interested in learning more.
Would you listen to it if I loan it to you?
Mick's Business Story
"After 23 years
with IBM, the Juice Plus+ business really appealed to me. Helping
people with their health is a lot more rewarding than dealing with
computer problems all day long.
As Juice Plus+ began to dramatically improve my own health and
fitness, I just had to tell people about it, and soon it became a
serious business for me and my wife, allowing me to escape from the
corporate world forever.
We've been full-time with this business for almost 20 years, working
from home, and over the years we've built an international business
that has given us the time to travel, and the money to enjoy our
freedom. This includes spending a year building our dream log home
with our two sons in the Colorado Rockies, and also putting in a lot
of volunteer time at our church.
Over the years our Juice Plus+ business has grown beyond our wildest
dreams, and there's no stopping it now!
Would you be open for more information to
see if this could be for you too?"
Virtual Franchise Owner's Manual Chapter 4
About Juice
Plus
Juice Plus
Juice Plus
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Adding Juice
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Help
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Knowledge
Answers about
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Learn more
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Home of juice
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