Relationships
This is a 'people business' not a 'pill business'.
Success in every stage in our business model (and in
life) depends first and foremost on our ability, our willingness,
our sincere desire to invest in our relationships with other
people. Not for selfish reasons, but because our relationships
define our lives - for good or not so good!
How we treat people, how we behave, how we
communicate ... even how we think - these all contribute to, or
detract from, our relationships. We are either building up,
ignoring or tearing down our relationships - hopefully the
former.
Your Virtual Franchise Owner's Manual
says to "Put Others First". Imagine
this – you’re paid to build relationships! And how do
relationships succeed? By investing time, you’ll see your
business grow:
• Care more about your customers using
and getting results on the product than you do about your income.
• Care more about helping your
distributors achieve their goals than reaching your own.
• Have fun! Lighten up! If you enjoy
what you’re doing, you bring joy to others and attract far more
customers and reps.
"Juice Plus+ Relationships" fall into 3 categories,
related to:
1. Customer (yours
with them)
2. Team member or
"sideline" (with others not on your team or in your support line)
3. Coach (with
your coach, or with you as coach)
All are important, but here we will explore just the
customer relationship.
When we get a new Juice Plus+ customer, they may be
someone we know well or not at all. Paradoxically it can often be
easier to get a complete stranger to buy Juice Plus+, than a
close friend. If that stranger is to become a "life-long raving
fan of Juice Plus+" it depends most on our desire and ability to
build a meaningful relationship with them. If the customer is a
close friend or family member our relationship with them may need
to change, so they see us in a new light: as their "partner in
healthy living". Not that they need to see us an an expert, but
they need to feel that we have their best health interests at
heart.
Watch this short video on
The Secret of Great
Relationships.
Gordon Hester's Blog article
on customer relationships is excellent:
Relationships Over Sales – the
Path to Long-term Stability in Business. Here's a short
audio
message from Gordon.
Gordon points out that one of the key principles in
business is that long-term success requires long-term
relationships. In reality, every sale is made for a reason.
However, a sale is just a 'promise' or an 'expectation'. To
earn a relationship, you must fulfill the promise, not just
make it. Below are the three critical questions that you should
be asking with every sale, so that you can earn your way
to a relationship and to stability in your business.
1. Why did this
person make this decision?
2. How does this
person know if the need, 'promise' or an 'expectation'
is fulfilled?
3. What does the
customer expect from you?
Please read the entire article by Gordon - it will
open your mind to new, important possibilities.
Virtual Franchise Owner's Manual Chapter 6
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