German Olympic Team to use Juice Plus+ through the 2012 Olympics
May 14, 2009, German Olympic Team Press Release
Exclusive “Partner for
Nutrition” with Juice PLUS+ until the 2012 Olympics
Wiesbaden, March 6, 2009: The Swiss business NSA AG
with headquarters in
Basel is the licensed
partner of the German Olympic Sports League (DOSB) until 2011.
The cooperation is expanded on a co-partnership until the
2012 Olympic games in
London.
NSA and the DOSB, representing
Germany
through its official marketing agency for sport marketing (DSM),
made the announcement on Friday at a sales and marketing trade
conference at the well known Wiesbaden Rhine-Main-Halls.
NSA will appear as the “exclusive partner for
Nutrition” with its logo “Juice PLUS+”, and will show through the
connection, the growing importance of well-balanced nutrition to
top athletes – a concern, that also plays an important role in the
DOSB: “fitness and healthy nutrition are central subjects that
stand highest on the agenda. NSA will make a
valuable contribution as a partner”, says DOSB general director
Michael Vesper. Through the supplying of
product, the athletes will benefit directly from the partnership.
"Juice PLUS+" consists of concentrated raw vine
ripened fruits and vegetables in capsule form, and is available
from the NSA partner. Research done by the
company since 1995 regularly proved that the naturally active
components in “Juice PLUS+” speed up the recovery processes and
strengthen the immune system, among other things.
André Gerber, director of Sales and Marketing for NSA:
“we are proud when an official partner is allowed to collaborate
with the largest sport association in the world to bring in our
special competence in the field of nutrition research.
Simultaneously we want to use the Olympics as an incentive
for our sales and marketing and to open new opportunities.”
NSA with its products is also active in different
areas of sport, internationally. Since the
middle of July 2008 the company has been cooperating with the
French ski association. Moreover, well known
athletes such as the Serbian tennis player Ana Ivanovic and the
Austrian luge pair Markus and Tobias Schiegl appear as spokespeople
for the product.
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