Sponsoring a Distributor
Converting Customers into Distributors
Converting around 10% of your satisfied customers into
Distributors increases your leverage and your check.
We always "lead with the product" and let business prospects emerge naturally from our customer base.
Statistically 85% of people will never be interested in our business, so it doesn't make sense to talk
"business" to them. About 5% will be interested when we first share Juice Plus+ with them ("wow, can I do
that?!") - you just never know who that 5% is until you tell them about Juice Plus+. The other 10% will be
interested in the business when they are ready: they believe in the product, they've seen a bigger picture
(usually by attending events), and they've seen you doing something they believe they could and would do.
You can accelerate this "conversion" and improve your success rate (it doesn't work if you only convert 10% of
the 10% = 1 out of 100) by what you do and how you do it.
To attract distributors you need to be "attractive" - this comes to all of us in time, but some (Mick!) are
slow to grow into it (and it's all about
Personal Growth).
"Attractive" Juice Plus+ers:
-
smile (a lot!)
-
are confident but humble - with a servant's heart
-
care (they have a heart for sharing Juice Plus+ and for their customers' results)
-
are obviously loving what they do, and say so: "I love this business ..."
-
keep it simple (nothing complicated, use the tools, let the tape do the talking)
-
talk less to more people (everybody!)
-
demonstrate that "it's not about me" (show their prospects a bigger picture - events)
-
have a rock solid belief
-
have a passion for what they are doing
-
know they are making a difference
-
know where they are going (have a vision)
-
communicate "why" they are in this business
Our motto is: "Keep it Fun, Simple and Duplicatable" and they will want to join you. Early on in our
NSA career (before Juice Plus+) Mick did not follow this advice, and we struggled. He's an engineer and wanted
to be the "expert" (know-all!); he worked hard but with an intensity that scared people off. Hard work is
necessary, but don't be seen to be working hard.
When a customer asks you "how does your business work" you want to be able to answer, honestly: "you already
know - it's what I did with you!" Your new distributor's training began with the first words out of your
mouth. If they do join you in the business, it's too late to say: "Do what I say now, not what I did then!"
That's why your product and business story are so important:
Telling Your Story
has some great advice. Write your product and business stories, shorten, refine, practice (with your sponsor or
other upline), rewrite again and tell them often.
To accelerate the process, Wendy Campbell has some good pointers in her article:
Converting to Distributors with
Goals.
If you have at least 10 customers (and no distributors), a prospect is "hiding" there - let's find them.
If you have 20 customers, two of them are prospects ...
Credibility is vital, and the old bible saying holds true: "you cannot be a prophet in your own home town."
Experts add great credibility to our efforts and our business. The medical experts we have on
CD and DVD, at health events and on the 24-Hour
Information Line provide 3rd party credibility for Juice Plus+.
Ron Blue's CD
provides the same for our Virtual Franchise. Use them with your prospects. Also
Jay
Martin's great article gives the view from the top of NSA - another great tool.
Always refer to the
Virtual Franchise Owner's Manual - your first source - and your Virtual Office at
www.nsavirtualoffice.com.
Your sponsor, your upline and your coach will also have other advice
and sources for you - be sure to ask. Proper training is absolutely
essential, so attend training events, bootcamps, and the Phoenix
Conference.
Listen (again?!) to the Training Calls.
Attend the webinar on
"Building Your Team Using the NSA Virtual Office".
Apply what you learn.
Converting to Distributors with
Goals ●
Virtual Franchise Owner's Manual Chapter 9
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