Building a Customer Base

Developing a Customer Base and providing Customer Care are the foundational activities for your Virtual Franchise.

Preferred Customers are the lifeblood of your business. If you need a transfusion, here's the "blood bank"!

Identify, Invite, Involve

Your relationship building efforts are based on these three “I’s.”

• Identify… people you would like to help by sharing Juice Plus+; people you would like to spend more time with (potentially, in the business); people you admire and respect. Collect names and add them to your Memory Jogger.

• Invite… people to listen to a CD, watch a video, attend a Wellness Presentation or Prevention Plus+ event, hear a conference call or Webinar.

• Involve… people with a series of educational exposures based on their interests and needs.

Memory Jogger Next Steps is very helpful.

Success Factors

First, proper training is absolutely essential. If you took on a new job, career or profession, you would expect/be expected to be trained. So attending training events, bootcamps (and Conference) is really not optional. Listen regularly to Training Calls and study the Virtual Franchise Owner's Manual .

Using the tools is also crucially important. Do you have plenty of your favorite CDs and DVDs?

In a sentence: you need to be out, meeting people with a smile, sharing your story and Juice Plus+, offering a CD/DVD, "making an appointment" for follow-up, then ..... following up.

Commit to add 5 new Preferred Customers every month - and join the '5 a Month Club'.

Here are the keys:

• BELIEF SYSTEM - belief in JP+, NSA, the VF, YOURSELF and what you do (Events build belief)

• RELATIONSHIPS - this is a 'people business' not a 'pill business'.

• MEMORY JOGGER - if you don't have 100+ names you're not serious, and that may be OK!

• "TALK TO EVERYONE" - everyone you know/meet. 

• "Talk LESS to MORE (people) - don't tell them everything (leave them wanting more)

• LISTEN well, so you understand and can meet their needs

•  "You are a paid STORY TELLER" - tell your true story (product and/or business) briefly and credibly

• "Let the CD/DVD do the talking" - use the tools

• Send people to your WEBSITE - business card, emails, "tell me what you think!"...

• Use 3-WAY CALLS - with a hot (business) prospect you really want on the product.

• Invite your customers and prospects to a health EVENT (where you introduce them to other JP+ers).

• Give them world-class CUSTOMER CARE.

• FOLLOW UP, FOLLOW UP,  FOLLOW UP - then Follow Up the Follow-up!

"The Fortune is in the Follow-up!"  It's also in keeping everything simple, fun and duplicatable. When a customer asks you "how does your business work" you want to be able to answer, honestly: "you already know - it's what I did with you!"  Your new distributor's training began with the first words out of your mouth. If they do join you in the business, it's too late to say: "Do what I say now, not what I did then!"

If you use the tools, talk less, listen well, tell your story briefly, offer a CD/DVD, follow up, have them on a 3-way, follow up, take them to a health event, follow up, care about them and their JP+ experience - and if you keep working the "Daily Method of Operation" - you'll be amazed at how successful you'll be. If you don't .... you won't .... get where you want to go (are your Goals set and clear?)

Always refer to the Virtual Franchise Owner's Manual  - your first source - and your Virtual Office. Your sponsor, your upline and your coach (who may or may not be one and the same; just be clear who they are.) are also there to help you.

Listen to the Training Calls.

Virtual Franchise Owner's Manual Chapter 6