Building a Customer Base
Developing a Customer Base and providing Customer Care are the foundational activities for your Virtual
Franchise.
We say: "Preferred Customers are the lifeblood of our business". Sandy Guest, QNMD, asks: "Do you
need a transfusion?" If so, here's the "blood bank"!
First, proper training is absolutely essential. If you took on a new job, career or profession, you would
expect/be expected to be trained. So attending training events, bootcamps (and Conference) is really not
optional. Listen regularly to Training Calls and study the
Virtual Franchise Owner's Manual .
Using the tools is also crucially important. Do you have plenty of
your favorite CDs and DVDs?
In a sentence: you need to be out, meeting people with a smile, sharing your story and Juice Plus+,
offering a CD/DVD, "making an appointment" for follow-up, then ..... following up.
Everyone should aim to add 5 new Preferred Customers
every month - and join the '5 a Month
Club'.
Here are the keys:
-
BELIEF SYSTEM - belief in JP+, NSA, the VF, YOURSELF and what you do (Events build belief)
-
MEMORY JOGGER - if you don't have 200+ names you're not serious, and that may be OK!
-
"TALK to Everyone" - everyone you know/meet.
-
"Talk LESS to MORE (people) - don't tell them everything (they won't want to listen to the
CD)
-
"You are a paid STORY TELLER" - tell your true story (product and/or business) briefly and
credibly
-
"Let the CD/CD do the talking" - you must use the tools
-
Send people to your WEBSITE - business card, emails, "tell me what you think!"...
-
Use 3-WAY CALLS - with a hot (business) prospect you really want on the product.
-
Invite your customers and prospects to a health EVENT (where you introduce them to other JP+ers).
-
Give them world-class CUSTOMER CARE.
-
FOLLOW UP, FOLLOW UP, FOLLOW UP - then Follow Up the Follow-up!
"The Fortune is in the Follow-up!" It's also in keeping everything simple, fun and duplicatable. When
a customer asks you "how does your business work" you want to be able to answer, honestly: "you already
know - it's what I did with you!" Your new distributor's training began with the first words out of your
mouth. If they do join you in the business, it's too late to say: "Do what I say now, not what I did
then!"
If you DO use the tools, talk little, tell your story briefly, offer a
CD/DVD, follow up, have them on a
3-way, follow up, take them to a health event, follow up, care about them and their JP+ experience - and
if you keep working the "Daily Method of Operation"
- you'll be amazed at how successful you'll be. If
you don't .... you won't .... get where you want to go (are your Goals set and clear?)
Always refer to the
Virtual Franchise Owner's Manual - your first source - and your Virtual Office. Your sponsor, your
upline and your coach (who may or may not be one and the same; just be clear who they are.) will also
have other advice and sources for you - be sure to ask.
Listen to the Training Calls.
Virtual Franchise Owner's Manual Chapter 6
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